În anul Centenarului, ROM face un gest simbolic și renunță la brandingul de pe ambalaj, devenind astfel batonul care poartă #doartricolor. Îndrăzneața mișcare este menită să„tricoloreze” România, fiecare baton ROM devenind o declarație de patriotism. Sub sloganul „ROM. Senzații tari. De Centenar”, ROM își propune să ducă steagul României în toată țara și îi îndeamnă pe…
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